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Posts Tagged ‘listbuilding’

More Giveaway List Building Magic

March 13th, 2009

More Giveaway List Building Magic.

There has been a spate of giveaway events lately; increasingly so since Jason James released his produce “Giveaway Riches”. This is great but I wonder how long this will remain an effective list building strategy with so many events being held.

It’s my guess that they will have to slow down or evolve over time to remain worthwhile. If interest slows, so I guess will the number of events being held.

But maybe, as long as both members and contributors are benefitting and getting value from the events, they will be well supported for the longer term.

Time will tell I guess but I would love to know what you think about this.

Next Event:

The latest, and potentially the best of these events is about to start:

The Friday the 13th Giveaway

Contributor

Member

 Join as a contributor to build your list or as a member to collect your free gifts.

On The Horizon

A new event has just been announced, get in early here:

The Back To Basics Giveaway

The earlier you join an event the better. If you upgrade and you promote the giveaway your gifts will appear higher up the listing and closer to the front page where you will attract more clicks.

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7 Steps To Build Your List

March 4th, 2009

Are you building your list?

If you are then great!

If not, are you participating in giveaway events?

You should be!  The secrets out, it’s a great list building strategy.

I get a steady trickle of subscribers to my list via my free list building ebook on this blog (if that includes you, thankyou for joining, I have some good things planned for the future).

But now my list is growing at a steady pace, all thanks to giveaway events. And it’s really easy to get involved.

What You Need

1. Something to give away, if you don’t have your own gift you can use some PLR that you have giveaway rights to;
2. An auto responder service;
3. A domain name;
4. A hosting account;
5. A simple squeeze page;
6. A simple thank you page;
7. The knowledge to link them all together.

And that’s really all you need, except of course some giveaway events to participate in.

How To Set It Up

To begin, you will select a suitable gift, and then you will set up an auto-responder list-name and Web-form. I use a new list-name for each gift product so that I know what my subscribers are interested in.

Include the re-direct URL on the confirmed opt-in set up to send your subscribers to your thank you page.

Create your web form and enter the appropriate code into your squeeze page. Set up your thankyou page with the gift name and download link. You don’t need to do anything elaborate for your pages, they only need to be very basic and simple.

Once you have all of that you just need to assemble a folder containing all of the files for your giveaway offering including an image, squeeze and thank-you pages, .pdf file etc. for your gift.

You then FTP the folder and files up to your hosting account into the public html folder.

Test It

Check that your gift and pages are set up correctly by entering your URL’s into your browser to see that they open as they should. If so, then you are all set to enter your gift into a giveaway event.

You will need to sign up as a contributor to the giveaway and enter your gift details. This will include the relevant URL’s, an image of your gift, the title and a short description. You then submit your gift for approval.

Once completed, you can use the same gift over and over on multiple giveaway events. This makes it really easy to do giveaways as you will probably only need to change a few words for each new event.

Some Good Events

These are some events that are just setting up that you could contribute to:

Friday The 13th Giveaway

The Big Fat Giveaway

The 100% Giveaway

It is free to join but you have the option to upgrade to a paid contributor. This has the added benefit that you get extra points that are required to rank and move your gift closer to the top of the list making it more likely to be selected.

You can also contribute additional gifts instead of just one and you can earn commission when people that you refer sign up and spend money to upgrade or buy any of the offers.

I hope that this has been helpful and you now can go on to participate in a giveaway event. And if you do, I am sure you will be pleased with the results.

If you need any further help, or you just want to ask a question or leave a comment, please do so and I will do my best to get your questions answered. I wish you luck with it. Happy list building!

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List Building And eMail Marketing

February 8th, 2009
As I mentioned in my last post, should be a priority for any business. But what do you do if you don’t have a list? How do you go about building your own list?

 Perhaps the best way to build a list is to give something away for free both on your site and in giveaways.

 Even better, create your own unique product to give away such as an e-book an interview or video. Give value in a quality product as an incentive for people to subscribe to your list.

 You need to have an opt-in form and/or a squeeze page (see example here) on your site to which you send traffic.

 You will need a good auto-responder service. I use Aweber as they have excellent facilities, great customer service and regular training webinars.

 As you build your list you need to build your relationship with your list. You need to gain their trust. You do this by telling your storey, giving your subscribers value and helping them to solve their problems.

 If people trust you and know that you give them good, valuable information, they are more likely to open your emails. Once you have established your relationship with your list then you can begin to send promotional offers. But not in every e-mail; mix it up. If all you do is pimp products, they will stop opening your e-mails.

Alex only has three auto-responder messages lined up. After that he uses broadcast messages.

 THE TRIPPLE THREAT AFFILIATE

 The triple threat affiliate is a term used by Andrew Fox to describe Alex Jeffrey’s e-mail technique. Alex then sends out a broadcast massage to his list. Then, using the facility in Aweber, he segments his list into three.

  1. Those who open the e-mail and click through the link;
  2. Those who open the e-mail but don’t click the link;
  3. Those who don’t open the e-mail.

Alex then targets each group with a new e-mail appropriate to each category. By using this technique, the aim is to increase in the click through rate.

 

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Two Coaching Sessions

February 5th, 2009

We had two interesting coaching sessions with this week.

Alex returned from his holiday in the USA to give his students what he called his “Triple Threat Affiliate” coaching session on Monday. Once again, Alex covered a lot of ground in a short space of time.

In many ways it was a consolidation session. Having had some hands on experience, it was agreed that now would be a good time to re-assess where we are and review our goals for the next 90 days.

Organization and planning are key features of running our internet businesses. Alex related the story of how a friend and colleague, who he met at a seminar in the USA last year, was stuck and wanted advice from Alex. He perceived Alex to be a more advanced marketer than he was. Alex gave him some advice and encouragement.

Last week they met again by coincidence. This guy has applied himself to the development of his business and has overtaken Alex, at least in terms of money earned.

The keys to his progress seem to have been identifying and avoiding the obstacles that held him back, focused 90 minute work sessions, journaling, working smarter not harder.

Business is basically simple but we make it harder and more complicated than it needs to be.

Alex walked us through how he manages an email marketing campaign and showed us how we can learn and improve our efforts. List building is a key factor in the long term success of any business and methods of building and managing our subscriber lists were discussed.

The second session on Tuesday was a JV that Alex is participating in with Glen Dietzel. This was basically a promotion for a highly regarded rapid business acceleration program. During the seminar, some interesting information was covered. Whilst I took a lot of notes I had to take an important telephone call so I missed some of the information. There is a good review of the session over at fellow student Stephen Bray’s Blog.

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My First Video

February 3rd, 2009

I’ve finally managed to get completed and online. It may not be a work of art but this is new territory for me, so I’m delighted to have completed this.

The original purpose for producing a video was to participate in the Alex Jeffrey Coaching Video Competition. I will be the first to say that this video has no chance in the competition.

Some of Alex’s students have produced some very creative video’s and even if mine was good enough to compete it has been published too late in the game.

But, in a way, I have won because I never would have done this if it wasn’t for my Alex Jeffrey Coaching. I have pushed through a boundary. And now I have begun, I will take this forward and learn the skills to create more and better video’s.

For me, this is about learning the process, not the quality of the product. It’s a case of “just do it” and get it out there! Discovering how to create it, how to upload it and how to post it to my blog.

I have taken the easy route with this first attempt and used Animoto. If you don’t know what Animoto is, it’s an online system that makes it really easy to produce a video and makes it more interesting than a simple slide show.

I will be more adventurous next time and ultimately will create some training video’s to help people learn how to build their own businesses.

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