List Building And eMail Marketing
Perhaps the best way to build a list is to give something away for free both on your site and in giveaways.
Even better, create your own unique product to give away such as an e-book an interview or video. Give value in a quality product as an incentive for people to subscribe to your list.
You need to have an opt-in form and/or a squeeze page (see example here) on your site to which you send traffic.
You will need a good auto-responder service. I use Aweber as they have excellent facilities, great customer service and regular training webinars.
As you build your list you need to build your relationship with your list. You need to gain their trust. You do this by telling your storey, giving your subscribers value and helping them to solve their problems.
If people trust you and know that you give them good, valuable information, they are more likely to open your emails. Once you have established your relationship with your list then you can begin to send promotional offers. But not in every e-mail; mix it up. If all you do is pimp products, they will stop opening your e-mails.
Alex only has three auto-responder messages lined up. After that he uses broadcast messages.
THE TRIPPLE THREAT AFFILIATE
The triple threat affiliate is a term used by Andrew Fox to describe Alex Jeffrey’s e-mail technique. Alex then sends out a broadcast massage to his list. Then, using the facility in Aweber, he segments his list into three.
- Those who open the e-mail and click through the link;
- Those who open the e-mail but don’t click the link;
- Those who don’t open the e-mail.
Alex then targets each group with a new e-mail appropriate to each category. By using this technique, the aim is to increase in the click through rate.
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